American hip hop duo Rae Sremmurd (pronouced Ray-Shrim-er) are heading to Auckland this October for one headline show at the Studio.
Brothers Slim Jxmmi and Swae Lee grew up in the projects in Tupelo, Mississippi. In a true rags-to-riches tale, Rae Sremmurd was signed by Ear Drummer Records label owner and multi-platinum producer Mike WiLL Made-It (Rihanna, Jay Z, Kanye West, 2 Chainz, Future, Juicy J) in January 2014. The breakthrough single No Flex Zone was released just five months later – it peaked at #36 on the mainstream charts and was certified platinum in the US after selling a million copies.
No Flex Zone and follow up singles No Type and Throw Some Mo (featuring Nicki Minaj and Young Thug) were #1 urban airplay hits in the US. Rae Sremmurd’s debut album Sremmlife opened at at a very respectable #5 on the US Billboard Top 200 and #1 on the Billboard Hip Hop charts in January this year.
“With catchy beats and the backing of Mike Will, Rae Sremmurd's playful, childlike vibe and unmistakable vocals -- cracking, pubescent yelps mixed with raspy singsong melodies -- have helped the group avoid rap's traditional tough-guy posturing and become one of the genre's most refreshing new acts.” Billboard Magazine
Rae Sremmurd follow up headline shows at major venues across America with festivals across Europe, before heading to Auckland to give New Zealand hip hop fans the opportunity to see one of the freshest and most exciting acts in the genre.
