Snoop Dogg To Release Reggae Album As Snoop Lion

What do you do when you're really really famous but are looking for a professional change of tact? You change your pseudonym of course, to something mightier! Which is exactly what Snoop Dogg looks to have done - announcing recently that he will release a reggae album appropriately titled Reincarnated as Snoop Lion. The news came with the first single from the album  'La La La' featuring Major Lazor who produced the album and should probably take the ah, lion's share of the credit for turning this single from a massive joke into something vaguely listenable. Check it out...