MUSIC NEWS
Video: Purity Ring - Push Pull

Video: Purity Ring - Push Pull

Monday 2nd February, 2015 12:31PM

Dream-pop duo Purity Ring have unveiled a video for single 'Push Pull', taken from forthcoming sophomore album Another Eternity. The record is due out 27th February through 4AD and follows on from the Canadian pair's breakthrough 2012 record Shrines but, unlike its predecessor, the new album saw the duo (comprised of singer Megan James and producer Corin Roddick) working together in the studio rather than communicating remotely. The ethereal video for 'Push Pull' was directed by Renata Kaksha and utilises creative effects that meant James (who handmade her own costume) had to learn her chorus backwards. Watch below...





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