Kiwi FM To Include International Artists

As of today Kiwi FM will no longer broadcast only New Zealand music announcing they are diversifying their music format to include 40% international music.  The station has broadcast 100% local music since it was launched in 2005,  a format which has become increasing redundant over the years.

Press Release:

KIWI FM TO INCLUDE INTERNATIONAL ARTISTS

Kiwi FM has announced that as of Monday 20 February it will diversify its music format to include 40% international music.

Andrew Szusterman, Group Programme Director – Music Brands for MediaWorks Radio, says the move is designed to secure a wider audience for the New Zealand music that the station champions.

“We know that audiences enjoy hearing their favourite New Zealand artists mixed in with international artists, so from now on Fat Freddy’s Drop, The Naked And Famous and Kimbra, will play alongside international artists such as Radiohead, Lana Del Rey and Phoenix.

“By adding the best alternative music from around the world, we believe we’ll bring a wider audience to the station and so provide a better platform for the New Zealand music Kiwi FM plays.”

In accordance with the Ministry for Culture and Heritage licence for Kiwi FM, the station will play a minimum of 60% New Zealand music and will still deliver up to three times more New Zealand music than is currently heard on any other commercial radio station. The specialist music shows and announcer line-up of Kiwi music advocates remain unchanged.

Kiwi FM - Music from Here, There and Everywhere. For more information head to www.kiwifm.co.nz