As we venture further and further into the 21st century, the quest to find fresh, unadulterated, undiscovered and of course, non-commercial music is becoming increasingly more difficult. The fact that the Internet has a global audience, and that just like you, millions of other music-fanatics are trying to happen upon the next big thing does nothing to help this situation. And, perhaps even more than that, the idea that in the Indie world at least, any form of advertising whatsoever is considered selling-out. Thus, many of today’s most talented artists no longer possess MySpace pages, don’t distribute music through record labels, and seldom perform live. This is a predicament that makes this ambitious quest to find new music a very tiresome one indeed. Never mind the deeper, existential problems of trying to function normally as a coherent being in the seemingly ambiguous physical universe we occupy.
So you can imagine my delight was equaled by my surprise and incredulity, when The Big Pink’s debut album, A Brief History of Love, arrived on my doorstep. An album like this usually takes weeks of scouring music publications and the backwaters of the Indie scene to find. Yet here it was, like a message from God, that though scarce, it’s still possible to encounter damn good music amidst the drivel of mainstream radio.
Long before this record was complete, The Big Pink provided a spark of hope to music junkies that were completely fed up with today’s vacuous and mundane pop stratosphere. Here was an album that, A) was being produced and mixed by Rich Costey (Muse and Rage Against The Machine) and Alan Moulder (My Bloody Valentine, Smashing Pumpkins, Yeah Yeah Yeahs). And, B) was recorded in its entirety at Electric Lady Sound Studios (a studio that helped create the sound of no less than Jimi Hendrix himself). Plus, one half of the musical duo’s father is legendary pop producer Denny Cordell, and it is widely known that the creation of great, catchy music is in fact genetic.
That alone should be enough to fulfill the fantasies of Indie audiophiles everywhere, but in case you need more persuasion, listening to this album will remove any remaining doubt.
