With a powerfully distinctive voice and a passion for live performance Sweet & Irie wasted no time in establishing a name for the band, doing locals gigs and opening support dates, however Ed thought there had to be a better way to get the attention of the people and hopefully a few record labels along the way and constructed a plan to get his music heard.
In 2006 using penetrating lyrics that touched on a subject that had began to effect the wider community of Aotearoa Sweet & Irie independently recorded and released Ban the Burn an anti P song that cut home with a number of people culminating with the self funded and directed video getting played on local music TV station C4.
Following the attention generated from Ban The Burn Sweet & Irie had a chance meeting with Dawn Raid CEO Brotha D at a family day concert in west Auckland, the band exchanged numbers and Brotha D expressed interest in the band and said when you’re ready come and see me and we’ll get you in the studio.
