MUSIC NEWS
EMA Reveals Details Of New Album + Shares Tripped-Out Single 'Breathalyzer'

EMA Reveals Details Of New Album + Shares Tripped-Out Single 'Breathalyzer'

Thursday 25th May, 2017 9:51AM

Earlier this year American electro-pop artist EMA let slip that she had a new album in the works, and now she has revealed details along with buzzing lead single 'Breathalyzer'. The droning cut comes accompanied by a video from director Alicia Gordon which circles around two people in the back of a sedan tripping balls. In an interview with The Fader, EMA elaborated on the somewhat challenging themes presented in the video:

"The story in 'Breathalyzer' is about kids getting fucked up in the back of a midlevel sedan and driving through suburban landscapes. I especially wanted to present a non-moralizing view of a woman deciding to take drugs. In most media representations, if a woman decides to take a substance she usually loses control and something bad happens. She is punished for her choices. I wanted to acknowledge that possibility of danger, but in the end she is her own judge as she confronts herself in the mirror while tripping heavily. The actors, Michael and Bianca, where in a band together before this called Bruxa so they already had a chemistry together. I think they did a great job."


The new record is entitled Exile In The Outer Ring and is out 25th August via City Slang. Check out the video below...





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