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Unknown Mortal Orchestra Unveil Animated Video For 'American Guilt'

Unknown Mortal Orchestra Unveil Animated Video For 'American Guilt'

Photo by Dave Simpson / Friday 9th February, 2018 7:53AM

Ruban Nielson's Unknown Mortal Orchestra recently unleashed their latest single 'American Guilt', a red-hot whirlwind of fuzzed-up guitar lines, snarling bass, and urgent singing. They've now dropped an animated video for the tune by Greg Sharp, an imaginative stroll through some of the weird garbage produced and tossed aside by contemporary US culture. 'American Guilt' is the lead single from Unknown Mortal Orchestra's fourth studio album Sex & Food, which is due to drop in early April. Nielson shed light on the ideas behind 'American Guilt' in a statement, watch the new video and read his words below...

"American Guilt is an attempt to capture some of the feelings floating around these days. In a perverse way I wanted to embrace this abandoned genre of rock music that I keep reading is "dead" and invite people to hear what this living dead genre sounds like in the UMO universe. It was recorded in Hanoi, Vietnam during monsoon season in a studio built for traditional Vietnamese music. Additional recording was done in Mexico City but our sessions were interrupted by one of the devastating earthquakes that occurred there last year. As we slept in the Parque de Mexico, unable to get back to our Airbnb, we heard a man yell "viva la Mexico!" and I put this in the song out of respect for them."

'Sex & Food' will be out Friday 6th April via Jagjaguwar/Rhythmethod.


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