Auckland's IMPORTANT Drops Debut Single 'When You Cry' + Video

Auckland electronic dance artist IMPORTANT, the new solo project of Geneva Alexander-Marsters (SoccerPractise, Whaea & The Rumble), has unveiled her debut single ‘When You Cry’. Alexander-Marsters' impassioned vocals soar over hazy synth arpeggios and four-to-the-floor kicks in the groove-driven track, accompanied by a meditative visual collage of ocean views, ominous skylines and video game Jedi battles. A party-starting live performer, IMPORTANT promises more material is on the way, and provided a glimpse into her inspirations for 'When You Cry' on the clip’s Youtube page...

“This is dedicated to love of my life: Crying. Shoutouts to all those salty snotty tears that show up regardless of the situation. U have always been there for me! Also shoutouts to hugs and the people who make things better. There there my pal, this is important.”