Watch Troy Kingi's Video For 'Elephant In The Room'

Continuing the story of his epic latest long player Year of The Ratbags And Musty Theme Songs, Troy Kingi (Te Arawa, Ngāpuhi, Te Whānau-ā-Apanui) has released new visuals for 'The Elephant In The Room'. Directed by TeMatera Smith and made with support from NZ on Air, in keeping with the album's '80s theme the clip delivers retro-inspired visuals, in which the brightly dressed band perform against a minimal background amidst flickering colours and dry ice — feeling like a solid tip of the hat to A Ha's classic clip for 'Take On Me'. Kingi described the tune as talking about, '....the current state of attention spans  — my children with their heads buried in the aluminated glass screen, it’s worrying, I’m not exempt from its addictive glow either”. 'Elephant In The Room' is the second video made for Year of The Ratbags And Musty Theme Songs, Troy Kingi’s sixth long player in his award-winning 10 10 10 series (10 albums in 10 years in 10 genres) — hit play below...

'The Year of the Ratbags And Their Musty Theme Songs' is out now - cassette/ LP through Border and available on all digital platforms, orders HERE.