Watch Soft Bait's Video For New Single 'Long Line'

Soft Bait reimagine the humble pizza parlour as a den of VR decadence in their video for 'Long Line', the second single from the Tāmaki Makaurau group's forthcoming second long player Life Advice, out via Flying Nun Records on 25th July. A wild rockin' scenario that recalls Jake and Elwood Blues at Bob's Country Bunker is revealed to be the shared digital fantasia of some Melty Dome pizza chefs, in director / editor Ryan Fielding's hallucinatory clip, a nightmarish Lawnmower / Pizza Man hyperreality made with support from NZ On Air. Getting us pumped for the record to come, Soft Bait's Joshua Hunter peeled back the layers of 'Long Line'...

"It’s about self-concept, the beliefs and traits we inherit and hold onto, even when they don’t serve us."

'Life Advice' launches on Friday 25th July via Flying Nun Records, preorder the limited silver vinyl LP edition HERE.