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Watch Alae's Animated Video For 'Lucy'

Watch Alae's Animated Video For 'Lucy'

Chris Cudby / Monday 29th June, 2020 11:06AM

Tāmaki Makaurau four-piece Alae continue to shine with a pulsing and colourful animated video for their new song 'Lucy', reimagined for the screen by director Mardo El-Noor and created with the support of NZ On Air. Riffing on the classic Beatles tune while tapping into its lysergic spirit, the soulful and sleek 'Lucy' is the musical fruit of collaborative SongHubs song-writing sessions between Alae vocalist Alex Farrell-Davey and Dunedin's Max Gunn. Farrell-Davey explained: “Max and I met at the SongHubs Auckland session in 2019. Our styles and direction meshed way better than we could have ever thought, so we started writing together in our own time. He’s responsible for the beautiful keys and sassy harmonies you hear in the track. It’s turned into an insanely fun track to play live.

Bouncing off the single's dazed lyrical flow, director Mardo El-Noor (creator of clips for Chores, Theia, Decades and Ha! The Unclear) unpacked the visual inspiration for his vibrant video: "I was inspired by the imagery of the song's lyrics. The music video is a visual free-association of colours and textures, words and shapes, narrative and abstract, while centred around the interplay between a purple-haired Lucy and a green-haired Mary Jane.

'Lucy' is out now via Spotify, Apple Music and iTunes.


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