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Watch Sulfate's Supernatural Video For 'Bottle It In'

Watch Sulfate's Supernatural Video For 'Bottle It In'

Chris Cudby / Photo credit: Frances Carter / Thursday 24th February, 2022 9:33AM

While Tāmaki trio Sulfate's long-awaited Godzone album launch tour (originally due to kick off this weekend) has been temporarily put to one side due to the emergence of Omicron, fans across the nation can bask in the epic-ness of their brand new video for 'Bottle It In'. Directed by Frances Carter (Wellness) and partly filmed at Auckland Old Folks Association with support from NZ On Air, the gorgeously shot clip plays out like a supernatural suspense drama in miniature, with menacing Body Snatchers-like duplicates of the band's Peter Ruddell (Wax Chattels), Hariet Ellis (Na Noise, Dick Move) and David Harris (Princess Chelsea) threatening the family unit and seemingly infecting the wider community. By the song's thunderous concluding notes madness has truly taken hold — Carter revealed the origins of the delightfully unsettling clip...

"I got really attached to this track during the August lockdown — cooped up at home and trying to pretend everything was fine. Every time ‘Bottle It In’ came on the radio I’d crank it up and have this cathartic experience. It has such a tense, ominous energy that builds up and explodes into something completely unhinged at the end. It reminded me of one of my favourite disturbed anthems, Gaskrankinstation by Headless Chickens, and I wanted the video to have the same mix of darkness and comedy.

My original concept felt a bit ambitious; Body doubles? A kid? Set entirely at night in multiple locations? — but the band was on board. It all came together over three late nights in January and everyone threw themselves into their characters. I had such a good time watching the band play up the Jekyll and Hyde energy. Special mentions to the body doubles / “backtors” who amazingly agreed to spend their Friday and Saturday nights facing away from a camera, and The Kid, Huia, in her debut role being transformed by the ultimate shreddiness of this excellent song. Hoping everyone does a bit of cathartic headbanging amid these wild times.”

'Godzone' is out now via Flying Nun Records.


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