Avya Unveils Single / Video 'You Don't Get It'

Mangawhai’s rising pop starlet Avya has dropped a video to accompany her sultry yet sparkly new bop ‘You Don’t Get It’, an anthemic appeal to neglectful lovers suffering from chronic cases of selective hearing. Directed by Jackson Doudney, the visuals depict a rapidly deteriorating relationship characterised by argument and neglect. As Avya laments ‘It’s too hard, I can’t save ya’ we see her character brewing up the courage to step away, only to pause with a pondering glance as she reaches the door at the song’s climax. Whilst the target of the song’s lyrics may be deaf to her message, Avya has pricked up the ears of NZ on Air, which allocated her a New Music Single grant that has clearly been put to good use. Working in tandem with producer Joe Faris, Avya is sure to generate waves with her high-calibre, meticulously polished songwriting which feels destined for the charts. If you don’t get it now, you’ll be wishing you did when you’re the only one not singing along! Luckily you for you, it won’t be 'too hard' to track down this hot new tune as you can watch / hear it right here, plus catch Avya at Hartford's Festival One in January...

'You Don't Get It' is out today on major streaming services.